Consumer Insights: What Your Customers Want in Eye Shadows and Lipsticks in 2024

In 2024, consumer preferences in eye shadows and lipsticks are evolving, highlighting a demand for versatility, sustainability, and personalization. XJ Beauty leverages these insights to help brands develop products that resonate with modern consumers.

Eye Shadows: Customers are seeking multi-functional palettes that offer a mix of matte and shimmer finishes, suitable for both day and night looks. The trend towards pigment-rich, long-lasting formulas allows for bolder and more creative expressions. Additionally, eco-friendly packaging and clean ingredients are becoming deciding factors in consumer choices.

Lipsticks: The shift towards hydrating and nourishing formulas continues, with a growing preference for ingredients like hyaluronic acid and vitamin E. Moreover, personalized shades and finishes, from glossy to satin, are in high demand, reflecting individual style and preferences.

XJ Beauty helps brands innovate based on these insights, ensuring eye shadows and lipsticks not only meet but exceed consumer expectations in 2024.