Mineral vs. Chemical Sunscreens: What’s Best for Your Brand in 2025?

As the demand for sun protection products continues to rise, brands must navigate the growing debate between mineral and chemical sunscreens. Mineral sunscreens, containing zinc oxide or titanium dioxide, create a physical barrier that reflects UV rays, making them a top choice for consumers seeking natural, reef-safe, and non-irritating options. These formulas are often favored for sensitive skin and eco-conscious consumers. Chemical sunscreens, on the other hand, use ingredients like avobenzone and octocrylene to absorb and neutralize UV rays. They typically provide a lightweight, invisible finish and are easier to blend into the skin, making them appealing for everyday use.

For 2025, brands need to consider their target audience. If your brand focuses on clean, natural formulations or caters to sensitive skin, mineral sunscreens might be the best fit. Chemical sunscreens, however, offer flexibility for advanced formulations with added skincare benefits. At XJ Beauty, we help brands choose and develop the right sunscreen solutions, ensuring they meet the demands of their target market while delivering effective, safe sun protection.