Seasonal Makeup Shifts: What’s New for AW2024

As the leaves change and temperatures dip, so does the palette of the beauty world. Autumn/Winter 2024 introduces an exciting array of makeup trends that reflect the richness of the season. This year, we're seeing a move towards bold, expressive colors alongside a resurgence of classic, sophisticated looks.

Eyes take center stage with deep plums and shimmering golds, perfect for creating a statement smokey eye that captures the essence of autumn. Lips are adorned in berry and deep red shades, providing a luxurious contrast to the often grey skies. Meanwhile, complexions are kept glowing with dewy foundations and subtle highlighters that mimic the natural luminosity of skin untouched by the crisp air.

What's particularly exciting this season is the focus on sustainable and multi-functional products. Brands are innovating not just with colors but with formulations that offer long wear, hydration, and environmental consciousness.

XJ Beauty remains at the forefront, working with brands to integrate these seasonal trends into their offerings. Our expertise in color and formulation ensures that our partners are not only trend-conscious but also quality-centric, providing beauty enthusiasts with products that are both stunning and sustainable.